Marketing Guru Girl by Juilee Jiselle St. John and Company -You Are a CEO Independent Distributor -

Small Business Basics to Getting Started with Social Media

2011-10-25T10:53:00.000-07:00

I am a small business consultant. Most of the people I talk to are business owners or entrepreneurs with dreams who ask me what do I need to get customers and how do I get business from the Internet.

Of course each company is different. It really depends on what you do, who you know, how good you are at what you do and who your competitors are online.

But to give you a spring board let me share something from someone who gives great advice for start up campaigns:

Atomic Dust (http://www.atomicdust.com/featured-work/) shares:

To have the biggest impact with social media, it’s important you begin with the basics. It’s how we always start – and it’s where we’ve started with this guide.

Know your brand.
Define your goals.
Know your audience.
Find the content.
Develop content strategy.
Promote your content.
Measure your impact.

Know your brand.

When you build a house, you can’t begin by putting up the front door. You start by laying the foundation on which everything else will be built. That’s the approach you should take with social media. You have to know your brand before you can talk about it. So what does that mean? It means you need to define:

your position in the market
who you are
and how your audience views your company

Most importantly, you need to describe, in words that matter to your audience, what sets you apart from your competition. That is to say, your unique selling proposition. Outlining this at the outset puts you in a greater position to clarify your mission, unify your corporate culture and hone the focus of your business.

You might dismiss this as marketing jargon, but we believe it’s the most critical part of any marketing effort. Unfortunately, it’s also the most difficult, particularly for established companies who are looking for a new focus. Refining your brand – or rebranding entirely – can be more difficult than starting from scratch as you battle to change internal and external perceptions.

Part of knowing your brand also involves discovering whether it’s not for you. We believe that B2B brands can benefit from social media on many levels. It connects customers and prospects to people within your organization, enhancing sales, support and service. The impact can be wide-ranging.
But does your B2B brand need social media to succeed? No, not at all. Not every business has to be on Facebook or Twitter to be successful. It’s not for everyone. Is it for you? Here are some starter questions that can help you find out:

Do you have an ongoing supply of content you want to share?
Is your audience engaged on social media channels?
Are you prepared to monitor and participate in online conversations?

Define your goals.

As with any marketing effort, you must start with a defined goal. Ask yourself: What do you hope to achieve with social media? This is an important question, both to align internal expectations with reality, and, in some cases, to determine if social media is a good fit. Some common goals we have seen include driving sales, promoting white papers and web content, driving event registration and improving customer relationships. Do your goals align with what social media can deliver? This chart might help you decide:

Of course, from goals, you get measurement – and that’s the question our clients ask most often. What’s the ROI? It can be difficult to prove, because social media works for intangible things like “brand awareness”. If you’re looking at it from a dollars-to-dollars perspective, it can be hard to quantify. However, we encourage you to look at social media like this: “What’s the ROI in playing golf with a client?” Social media is an extension of your relationship-building activities. Some businesses see the value. Do you? That could be the single, most important question you answer.

Know your audience.

It sounds simple, but you should know who you’re talking to before you start using social media. Of course, with B2B brands, this can often include multiple decision makers over a long sales cycle. We work with our clients to build demographic and psychographics of key stakeholders and targets that include:

Gender/ Age
Tone
Occupation
Why are they visiting your website? What are they looking for?
Why are they using social media to follow you?
Other brands they might like
Topics they can relate to (nursing, education, technology)

These profiles will enable you to tailor specific content to your most important targets.

Find the content.

Content is anything and everything. It’s the information you post online, be it web copy, videos, articles, pictures, white papers, presentations and newsletters. Of course, your goal is to have as many people as possible read and share your content. That’s what social media is all about.

Most of our clients use social media to share content they create – or that we create for them. We also use social media channels to share related, third-party content. Third-party content refers to articles or posts that someone else creates – for example, a magazine article – that your audience might find useful.

The most effective content:

positions your company as an industry leader
builds relationships with your key audiences
and encourages positive, thoughtful conversations.

Develop content strategy.

Once you have a good base of content, your content strategy gives you a plan to share it – and tells you what to create next. A sound content strategy keeps your audience engaged with your brand. And it’s one of the best things you can do to raise your profile on search engines.
We get a lot of questions about content strategy – here are answers to a few of them.

What content is right for your business?
There’s no simple answer – but the goal is to use your content as an opportunity to reinforce your brand’s position in the market. We encourage you to look at content from your audience’s perspective. What will they find interesting and engaging? And what will help them learn more about your company? What information can you convey that will make their jobs easier?

Who should create the content?
Anyone who is a thought leader in your organization can create content. Typically, these are members of the executive team, which can be a tough sell. They might not see the value, or want to take on the extra work. Content creation is hard – and they might not want to expose their thinking.
In their place, the marketing department (or outside agency) can serve as an editor, or even ghostwriter, for the thought leaders. This is fine, but not ideal. Authenticity is a huge buzzword in social media, and when marketers – or people who are one step removed from your industry – create content, your audience knows. The best compromise is for executives to provide outlines or drafts for the articles, drawing on marketing teams for assistance in polishing, posting and promoting content.

How do you publish the content to the web?
In the early days of the web, updates involved in-depth technical knowledge. But today, a Content Management System (CMS) makes it fast and easy. There are several free and open-source or low-cost CMS solutions available. Most are easy to use and implement, with the help of an experienced web developer. At Atomicdust, we prefer WordPress and ExpressionEngine, depending on the scope, purpose and goal of the site.

How often should you post content?
Ideally, you should try to post at least 2,000 words of new, relevant content every month. Think of this as one large article, or four smaller ones. This isn’t an arbitrary number: there’s a method to this madness. First, you will dominate in Search Engine Optimization, or SEO. There’s nothing better for SEO than fresh content on your website. With that frequency and volume of relevant posts, your website will rise to the front pages of Google when your customers and prospects search for key industry terms.

Secondly, your key audiences will see your brand as the go-to resource for information on the topics you cover. They’ll know you’re dedicated to providing insight and helping them do their jobs better.
Lastly, a solid content strategy gives you a steady stream of content to distribute in email newsletters and a host of social media channels.

Promote your content.

So, you’ve posted the content to your website – you’re only halfway there. The next step is to get more eyes on your on it. Here’s how to do it.

Post article summaries on your homepage. The new content you post in your blog or news section should also appear on your homepage, under “Latest news” or “Latest posts”. This ensures visitors know your site has been updated, and greatly enhances SEO by adding keyword-rich content on a regular basis.

Summarize and post articles on Facebook. Every time you post an article, link to it on your Facebook page, along with a short headline or summary. The best part of Facebook is that comments, likes and shares further spreads your content.

Post on Twitter. On Twitter, you have 140 characters to say whatever you want. You can post links, quick ideas, or anything that’s relevant to your audience. If you’re posting links, we suggest summarizing your content with something descriptive, such as: “Atomicdust tells how they use social media for B2B brands,” add the link and then tweet it out.

Get Linkedin. Linkedin is, essentially, a professional version of Facebook. You can summarize articles and post links to them on your company’s Linkedin page, and on your employees’ individual profile pages. In addition, you can use the same content to spark discussions in groups that people in your target audience might join.

Start a company newsletter. A solid content strategy means you’ll always have material to send out in a company newsletter. You can send these out via e-mail, add them to your website or even the old-fashioned way, in a printed piece. It’s a powerful way to reinforce your brand.

Submit to other blogs. Create a list of industry websites your audiences might visit – and submit articles for publication. Having your company’s thought leadership content published by trusted news sources builds credibility and expertise – plus it’s another powerful addition to your SEO strategy. 

Measure your impact.

Is it working? Have you chosen the right social media channels to drive traffic to your site? One way to know is to measure visitors to your site using a tool like Google Analytics. Google Analytics lets you actively monitor the keywords people use to find your website in search engines, and lists key traffic sources (like Facebook, Twitter, Linkedin, etc.). You’ll be able to see which pages are visited most often, and how long people stay on your page. It’s valuable information that can help you refine your content strategy. With social media, you can keep track of the number of followers (on Twitter and Linkedin) or “likes” (on Facebook) you have. More importantly, you'll want to track interactions with your audience - comments, @mentions, retweets, etc. Most social media channels can be configured to send you an e-mail when someone talks about your company or comments on or shares your content – so you can track your online impact.

It gets easier as you go.

As we’ve said above, the most difficult part of any social media strategy is getting started. Most companies simply don’t know where to begin – and aren’t even sure of the benefits of doing so. Of course, once you’ve done the hard work and your brand is in place, and you’ve established your content strategy, social media becomes a natural extension of your marketing plan.
We hope this guide answered some questions you may have had about social media, and that you will find it helpful as you develop your own content strategy. If you have further questions, please do not hesitate to get in touch with us.

This was taken from Atomic Dust... and they really know what they are talking about.

Here is their link:

Their work is fantastic!!!!!!!! http://www.atomicdust.com/featured-work/

I am a major fan!
Enjoy

Julie

Procter & Gamble - Global Business Services (IDS)

2011-10-24T21:22:00.000-07:00

Michael E Parker on the Financial Crisis

2011-10-19T15:50:00.000-07:00

Goldman Sachs know a collapse is coming - Insider Advice Leaked

2011-10-19T15:36:00.000-07:00

Using Photoshop and saving files. What is the best format?

2011-09-29T23:11:00.000-07:00

When communications bandwidth need to return data such as smaller images, those reduced by subframe or decimation operations, it could be acceptable to just downlink the image without compression. Larger images, such as the full-size SSI images, would consume a lot of downlink bandwidth, so compression was always considered as an option in such cases.

The Image Cytometry Standard ( ICS) provides two forms of compression and two forms of size reduction using pixel mapping and scaling. Which type of compression or reduction would be used for a particular image depended largely on the level of image fidelity deemed necessary for the object of interest. In some cases, 8 bits per pixel would suffice; in other cases, the loss of fidelity inherent with JPEG compression was acceptable; and for the cases where the image had to retain as much fidelity as possible, there was a lossless compression method available.

Compositing:Techiques for Visual Effects, Animation and Motion Graphics, 2^nd Edition. Morgan Kaufmann

In the ICS, a JPEG compressor, using all integer math and in-place operations, provided so-called "lossy" compression. JPEG is considered lossy because it discards some of the image data as a result of the compression process. It could compress image data to varying degrees by command. The final code was loosely based on the JPEG compressor flown on the Mars '98 mission, although only a part of that original code survived in the ICS for Phoenix. The original JPEG compressor used floating-point math, multiple full-size image arrays as buffers, and dynamic memory allocation. How that ever managed to make it into flight software is still a mystery, but it did. The use of floating-point values to represent pixel data in the compression code also meant that it consumed four times as much memory per image as the native 16-bit integer representation of the original image.

Compositing:Techiques for Visual Effects, Animation and Motion Graphics, 2^nd Edition. Morgan Kaufmann.

*Format*	*Compression*	*Output Use*
JPEG	Lossy	Web/Slide Presentations. PDFs, photographs, and images that contain lots of colors that softly blend together.
GIF	Lossless	Web. Clip art, text, and any images that contain solid colors and images with hard edges.
PNG-8	Lossless	Web. Clip art, text, and any images that contain solid colors and images with hard edges.
PNG-24	Lossless	Web/Slide Presentations/PDF/Print. Photographs and images that contain lots of colors that softly blend together. Because the PNG-24 format is lossless, it can not compress images as small as the JPEG format. Therefore, the JPEG format is still the format of choice for compressing images for the Web.
ZIP	Lossless	Used on all image types for image storage and transfer. The Zip compression application lets you compress images without affecting image quality. To open a Zip image, you must have the Unzip application.
LZW	Lossless	Used primarily on TIFF images for image storage and transfer. The LZW compression scheme lets you compress images without affecting image quality. To open an LZW image, the opening application must have the proper LZW decompress utility.

Perspection, S. (2008). Adobe Photoshop CS4 on Demand. Que.

4 Secrets to an Effective Strategic Marketing Plan

2011-09-23T18:11:00.000-07:00

Strategic Planning: SWOT analysis in 1 minute, Strengths, Weaknesses, Op...

2011-09-23T18:05:00.000-07:00

Why Is the Strategic Planning Process Important?

2011-09-23T18:02:00.000-07:00

Create Your Strategic Plan - Leadership Speaker Sam Silverstein

2011-09-23T18:00:00.000-07:00

5 Top Secret Marketing Tips that cost little to NO MONEY

2011-09-23T15:05:00.000-07:00

Marketing Guru Girl Juilee Jiselle St. John shares 5 Top Secret Marketing Tips
5 Top Secret Marketing Tips that cost little to NO MONEY

Are you looking for marketing tips? All businesses care about marketing but the roadblocks of time, money and skill sets can limit the marketing activities small business owners and entrepreneurs can do. Here are my 5 Top Secret Marketing Tips that will cost little or NO Money.

1) Join a Network: Chamber of Commerce, BNI Group, ToastMasters, or volunteer for a non profit organization where you can network and mingle. Collect business cards, contact and actively network with in your group. If you don't have time online groups like You Are a CEO are perfect time savers. The Chamber is likely the most expensive but You Are a CEO is under $1 per day. When your in a network you can share marketing collateral, get feedback and have a larger circle of reach.

2) Build Your Personal Brand: It's important to know who you are and refine your personal brand. If you're not sure how to do this read Dan Schawbel's book Me 2.0 or hire a consultant who can help you define who you are, what you do and how to effectively share that persona. I have some videos on my site that will give you tips on creating the perfect elevator pitch so you can describe who you are, what you do and the types of customers you are seeking in 60 seconds or less. When you have built your personal brand it will be easier for customers to spot you online and know for sure what your call to action is.

3) Engage in Digital Media: This is the Digital Information Age and it's important you understand what that means to your business or organization. All types of companies are creating digital content using videos, podcasts, blogs and websites that engage potential customers and create a buzz about your passion points. I have several passion points I love to engage in: healthy living subjects, entrepreneurship, social media and personal empowerment topics. Find your passion and engage, social networks, websites and blogs are excellent platforms for your success. I use many sites: Facebook, Twitter, LinkedIn, MySpace, You Are a CEO and FeedFriend to share my marketing content online.

4) Be Professional: I don't think there is any more important tip than developing quality skill sets that project a professional image to your contacts. Professional means you are well trained, educated, dress appropriately and have proper etiquette online and in person. Be on time, polite and gracious. Never be pushy with sales or dominate a conversation. Listen, ask questions, be interested and genuine. If your not sure the best skill sets of sales people or the ways to determine if a lead is really interested or not take a workshop to understand personality styles, working style and body language then you will be able to target your marketing messages with true precision.

5) Organized: There is nothing worse than a marketing manager or sales person who is not organized. Use a system to track your time, appointments, and create a scheduled marketing plan. You will want to create a schedule of campaigns, then monitor how frequent you contact your databases and with what content. I have made many mistakes growing up with this. Plan your marketing calendar for a year, quarter and month. Know that for each week you will be generating both inbound and outbound marketing tactics. Mix up the collateral with fliers, blogs, promotions and public relations. Don't always just be asking for business but contribute to the knowledge base of your industry with expert opinion and advice.

To get help with your marketing please contact me for a FREE 30 minute consultation. I am Value-Management Certified with years of Lean Expertise that will give you the skills you need to succeed.

Warmly,
Julie Parker
www.youareaceo.com/juileejisellestjohnandco
Code 10297

AddThis Chrome Extension

2011-09-23T12:29:00.000-07:00

AddThis Chrome Extension

Video tips for online marketing and digitally connecting

CEO TV

2011-09-22T19:42:00.000-07:00

CEO TV

Tune in to our live shows!

Our online television station exclusively dedicated to informing, coaching, and motivating viewers. From talk shows to inspirational speaking we provide our audiences with what we call edutainment.
Tune in every other Thursday at 7:00 pm www.youareaceo.com/juileejisellestjohnandco Click CEO TV

www.youareaceo.com
Code 10297

Tonight's Show - Making Your Move to Optimal Health & Fitness - Rance Jamaal Hayes, owner of Constant Elevation Personal Training, joins Michael E. Parker on CEO TV to talk about what it takes to achieve optimal health and fitness, how your mindset can impact your results and finding the inspiration to get you moving and maintaining a healthy lifestyle. Also, catch a glimpse of Rance Hayes' special one-on-one personal training session with Michael E. Parker!

Broadcasting live with Ustream

You Are a CEO Distributor Julie Parker Shares: Facebook strategies to grow your business from Amy Porterfiled

2011-09-22T18:56:00.000-07:00

You Are a CEO Distributor Julie Parker Shares: Facebook strategies to grow your business from Amy Porterfiled

Hey My Little Sea Monkeys,

Here is a cool link I got from the famous Maria Talacona who knows everything about Internet marketing and her guru Amy Porterfield.

Have fun.

Ssuper short video with two of my MOST PROVEN
STRATEGIES for growing your fan base on Facebook. Go here to watch
it now: http://clicks.aweber.com/y/ct/?l=Est_I&m=Jw49z5e8UTuk_m&b=RLMmeneT90sah7tee.SLHg

These two strategies will not only bring you more fans, but they
will save you time too.

Talk soon and enjoy the video!

-Amy

PS: And one more thing.... As you might have noticed, I create a
lot of videos on my blog. I do this because video is one of the
powerful tools you can add to your marketing arsenal. If you want
to learn more about making videos, check this out.

Elevator Pitch to Ryan Blair, CEO of ViSalus Sciences

2011-09-22T15:01:00.000-07:00

How to Develop a Pitch That Gets Read with Jennefer Witter

2011-09-22T15:00:00.000-07:00

Writing a PR Plan with Jennefer Witter

2011-09-22T14:57:00.000-07:00

Publicist offers press release writing tips

2011-09-22T14:52:00.000-07:00

Press Releases: The 6 Parts of a Release

2011-09-22T14:48:00.000-07:00

How to write good press release

2011-09-22T14:46:00.000-07:00

How To Write The Perfect Press Release - Condensed

2011-09-22T14:43:00.000-07:00

Review of Google+ Social Media Network Google Plus

2011-09-13T10:15:00.000-07:00

How to Create a Blog on Blogger

2011-09-13T09:41:00.000-07:00

How to freelance

2011-08-10T20:55:00.000-07:00

If your interested in freelance work you first must have a plan to get paid. Understand what service your providing and target your market. As most of you likely know I am an Independent Distributor for You Are a CEO and my focus is to generate new subscriptions, develop new distributors and conduct marketing and sales tactics. Needless to say, its a start up and I am not rolling is dough quite yet (but I expect to).

So I also do a bit of freelance work on the side. I do property management, small business consulting and a bit of marketing which consists of leasing agent work for the real estate industry and also helping small business owners adopt technology and social media in to their business practices.

Anyway, so how do I freelance? First I make sure my social media profiles and online collateral promote what I do. This is in my email signature, blogs and online profiles. Then I target market people who I know to need my services and talk to them about their needs. I find leads through people I know, publications (trade magazines) and also thru online activities.

I have created the basic documents I need for freelance work in a website/blog, marketing collateral: fliers, presentations, invoices and receipts.

The cost for setting up a business was not much. A business license, fictitious name statement, business checking and basic collateral you can easily make with templates.

If you want to learn more about freelance work be sure to reply to this blog.

I love helping property owners rent and spread their marketing messages.

Freelance work gives me the flexibility to continue working for VCS Inc/Stellar Enterprise and also generate extra income doing something I find fun.

3 Social Media Take Away's

2011-08-10T04:05:00.000-07:00

Social media (as it exists today) is still in its honeymoon phase. What I mean by that is that for all the millions of users that use SM on a regular basis, most if not all of the clients that I have pitched come in to meetings having no clue how to use social media for their business or organization. While most people certainly know how to use the Facebooks and Twitters of the world, there is a fairly large disconnect on how to use these channels to contribute to business objectives & goals. Most client pitches I develop must include an initial education piece in addition to selling our firm. Quite frankly this is one of the areas of my job I enjoy the most.

What to charge for social media is all over the place. Many agencies are still trying to figure out the right pricing models for social media work. The biggest challenge is that the social media engagement piece can not be automated. It requires real people responding in as close to real time. That can be a lot of man hours, and sometimes clients fail to realize what can be involved. In addition, many social media CRM & reporting tools are still evolving allowing agencies to manage multiple clients more efficiently. Mack Collier does a great yearly wrap up that includes some research that sheds some light on the subject. Every client’s specific needs can vary quite a bit, but SM pricing should start to become more consistent as the dust settles.

Most (if not all) social media plans are heavily dependent on a strong communications plan.My team works extremely close with out communications/PR team on a daily basis. Our ability to deliver on results oriented social media strategies does not come without heavy contributions from our communications team. From editorial calendars to blog articles to reviewing social media engagement, having a communication team to partner with has been invaluable.

Of course I’ve learned much more then these 3 takeaways, but these are the ones that have stood out the most for me. I would love to hear from any of you that are in the agency or service world and what you’ve experienced as well.

http://www.linkedin.com/news?viewArticle=&articleID=657545342&gid=2613361&type=member&item=63346477&articleURL=http%3A%2F%2Fwww%2Ejasonyormark%2Ecom%2F2011%2F07%2F25%2Fpitching-social-media-key-takeaways-ive-learned-in-6-months%2F&urlhash=BPAj&trk=group_most_popular-0-b-shrttl&goback=%2Egdr_*2_*2

Jason Yormack

Julie Parker Bio

2011-08-10T04:02:00.000-07:00

Julie was born in Silicon Valley to a family of entrepreneurs. Her father owned a real estate, finance and title company which afforded her to grow up in a big house at the end of Rainbow Drive. Her great grandfather immigrated here from Yugoslavia (Croatia) and owned the land that is today El Camino Hospital where grew large apricot orchards. She started in real estate early and was a loan officer for over 15 years, running her own net branch for the last 3. She left her 6 figure income to join a group of friends who had formed a full service real estate company with real estate sales, finance and appraisals. It the opportunity of a lifetime.

She was later promoted to a larger role covering national sales for all subsidiaries and learned a broad range of new industries from beauty to technology. Despite her personal challenges of a divorce and a depressed economy she pressed through, going back to school and learning more and more about her new industry. She says, “Today, I have never felt more alive and invigorated. I love working in social media and marketing, helping new entrepreneurs get online and learn to adopt technology”.

“My passion is to help other small business owners, entrepreneurs and highly motivate people to adopt technology and principles I have learned at You Are a CEO. The digital information age is upon us, old advertising methods are out and Word of Mouth Marketing via social networking is IN”!

“People hate to be sold but love to buy. People traditionally prefer to buy from people they know, like and trust.

Social media and new technologies make this easy and today every email address a golden bar, meaning it’s a valuable commodity because of the circle of influence each email address has in bringing advertisers in touch with consumers” but sadly consumers don’t get paid for their efforts in building up social networks like Facebook, Twitter and MySpace and that is why I love the opportunity You Are a CEO gives distributors to capitalize”.

To learn more: Please contact us at You Are a CEO

youareaceo.com/juileejisellestjohnandco. (Julie’s replicated site)

www.youareaceo.com (main site)

Learn all the skill sets a CEO needs to manage life and business. Develop complete work-life balance and find solutions all life’s little problems: finances, relationships, organization and more. Learn to deal with people, yourself and technology through our philosophy and with tools from You Are a CEO, because you run the business of you.

Content Partner’s with something to share may submit a story of 500 words or less with the topic in the subject line for consideration to starteam144@sbcglobal.net

We regularly look for guests for our shows and content partners for You Are a CEO with super star business celebrity Michael E. Parker (no relation).

Rupert Murdoch owns the Wall Street Journal and is the 117 Richest Person iin the World

2011-08-09T16:07:00.000-07:00

Keith Rupert Murdoch, AC, KSG (born 11 March 1931) is an Australian-American global media baron and the Chairman and CEO of News Corporation, the world's second-largest media conglomerate.^[5]^[6]^[7]^[8]
In 1953, Murdoch became managing director of News Limited, inherited from his father.^[3]^[9] He acquired troubled newspapers in Australia and New Zealand during the 1950s and '60s before expanding into the UK in 1969, taking over the News of the World and then the The Sun, which he built into Britain's best selling daily. He moved to New York in 1974 and expanded into the US market, and in 1985 he became a U.S. citizen.^[9] In 1981, he bought The Times, his first British broadsheet. In 1986, keen to adopt newer electronic publishing technologies, he consolidated his UK printing operations in Wapping, causing bitter industrial disputes. His News Corporation acquired Twentieth Century Fox (1985), HarperCollins (1989)^[10] and The Wall Street Journal (2007). He formed BSkyB in 1990 and during the 1990s expanded into Asian networks and South American television. By 2000 Murdoch's News Corporation owned over 800 companies in more than 50 countries with a net worth of over $5 billion.
In July 2011 Murdoch faced allegations that his companies including the News of the World, owned by News Corporation, had been regularly hacking the phones of private citizens. He also faces police and government investigations into bribery and corruption in the UK and FBI investigations in the US.^[11]^[12]
Murdoch has been listed three times in the Time 100 as among the most influential people in the world. He is ranked 13th most powerful person in the world in the 2010 Forbes' The World's Most Powerful People list.^[13] With a personal net worth of US$7.6 billion, he was ranked 117th wealthiest person in the world in March 2011.^[1]

http://en.wikipedia.org/wiki/Rupert_murdoch

Become a CEO. Change the World. Play Cisco myPlanNet.

2011-08-09T15:08:00.000-07:00

How to think like a CEO and Act Like a Leader - by Michael F. Andrew

2011-08-09T12:29:00.000-07:00

Cambridge Who's Who

2011-08-09T12:10:00.000-07:00

Am I really a guru?

2011-07-16T03:11:00.000-07:00

LOL No. I was in real estate for over 20 years. I had high's and lows but normally did pretty well 5 and digits. I learned how to connect with people and create a buzz. People have often asked for my help in designing a sales strategy, marketing plan or for help with creating a blog or collateral. So I created this blog to share and give back to my business community.

There are certainly others who are more talented and have greater success. I consider myself blessed to have lived in an age where we did not use computers and now we have fully embraced a new method with digital media. It is so exciting yet I worry for many small business owners who still have fear and hesitation in embracing social media and innovative technologies.

I feel a passion to help people understand why it is so important. I think I developed this from both CEO Michael E. Parker (no relation) who has created the You Are a CEO program to help people get the concepts and benefit from them and Dr. Blanca Gordo who I assisted at the CLPR University of California at Berkely who is writing a book on the Digital Divide. After reading all her research and working on a large grant project with her I really understood why digital deprivation is an atomic time bomb for small business owners resistant to change.

Anyway...

Thank you for reading and please share your thoughts with us.

Warmly
Julie

Who Said So? Michael e Parker

2011-07-14T17:47:00.000-07:00

Why is my family famous?

2011-07-14T16:13:00.001-07:00

So who am I and what is my company really all about? Its simple. My Great Grandfather Matthew Jelavich imigrated here from Yugoslavia and purchased land in the Bay Area. It was Apricot Orchards and farmland until he sold a chunk to El Camino Hospital located in Mountain View California. So that is the big deal.

Then my parents were Entrepreneurs and owned companies who did real estate, finance, escrow and construction. Mom is now retired from the dental industry and dad past about 20 years ago. My baby sister owed a real estate company and later commercial real estate and retired and I ran a small mortgage company until I joined Star Team Financial in 2001.

When real estate began to decline our CEO moved us towards software development and social media.

I worked in many segments: product development, sales, marketing, content, and customer service before being offered the change to become an Independent Distributor and put together a sales team to promote the You Are a CEO product lines and Income Opportunity.

It has been a lot of fun. I enjoy working less and creating my own business. I have a great team and an emerging product that stands to make billions. So all my chips are in. LOL

Anyway, I am training my distributors and carving out our markets. I do help people create blogs, marketing strategy and collateral on the side because I love to help people and never have enough sources to place all my own creativity. LOL

If you need help or a business idea I would love to hear from you. If your interested in getting on the technology/social media/relationship marketing band wagon please contact me. I am always looking for good talent.

Warmly
Julie Parker, CEO
Juilee Jiselle St. John and Co

The Five Components of a Business Strategy

2011-06-22T09:33:00.000-07:00

Success Coach Michael E Parker Motivates Professionals To Be A CEO of T...

2011-06-22T01:41:00.000-07:00

Marc Andreessen On The Internet's Early Days

2011-06-22T01:23:00.000-07:00

Marc Andreessen

2011-06-22T01:21:00.000-07:00

Google I/O 2011: How to Get Your Startup Idea Funded by Venture Capitalists

2011-06-22T01:11:00.000-07:00

Highlights from Google I/O 2011

2011-06-22T01:09:00.000-07:00

Netflix And Facebook Integration

2011-06-22T01:05:00.000-07:00

Marketing 751: Netflix Market Strategy

2011-06-22T01:04:00.000-07:00

The Social Media Revolution 3 - by readyBUZZ

2011-06-22T01:02:00.000-07:00

Manufacturing Active Collaboration Spaces Connecting People

2011-06-22T00:57:00.000-07:00

In & Out Cash Management System

2011-06-22T00:55:00.000-07:00

You Are a CEO: What's about to Happen Within Network Marketing

2011-06-22T00:53:00.000-07:00

The Face Behind Facebook / Is Facebook your friend?

2011-05-23T13:39:00.000-07:00

Mark Zuckerberg: The Early Days

2011-05-23T13:36:00.000-07:00

Ning talks about OpenSocial

2011-05-16T18:13:00.000-07:00

Social Media Marketing - The Change of the Media Landscape

2011-05-16T17:51:00.000-07:00

MOCOM 2020 - The Future of Mobile Media and Communication

2011-05-16T17:45:00.000-07:00

The Growth of Mobile: Stats and figures that will shock you!

2011-05-16T17:42:00.000-07:00

internet statistics 2010 - amazing stats

2011-05-16T17:31:00.000-07:00

50 Best Websites 2010 - TIME

2011-05-15T14:51:00.000-07:00

50 Best Websites 2010 - TIME

YouTube - BloggerHelp's Channel

2011-05-15T11:23:00.000-07:00

YouTube - BloggerHelp's Channel

How to start a blog

Need help?

I can help you set up your blog, write a story or brand your business.

In & Out Cash Management System

2011-05-03T00:15:00.000-07:00

Michael E Parker on the Financial Crisis

2011-05-03T00:07:00.000-07:00

You Are a CEO Entrepreneur Tour Kickoff

2011-05-03T00:02:00.000-07:00

YouTube - You Are a CEO Entrepreneur Tour Kickoff

2011-04-18T17:27:00.000-07:00

JOIN ME SATURDAY APRIL 23, 2011 AT THE OAKLAND MARRIOTT ENTREPRENEUR TOUR THE FIRST OSP WILL BE LAUNCHED IN THE BAY AREA 7 LEGITIMATES WAYS TO MAKE MONEY ONLINE CHANGE YOUR LIFE FOREVER! YouTube - You Are a CEO Entrepreneur Tour Kickoff

Nielsen | The New Digital American Family

2011-04-16T16:50:00.000-07:00

Nielsen | The New Digital American Family

Get the report you need about the new Digital American Family.

Video: Social Media is Everybody’s Job | Nielsen Wire

2011-04-16T16:43:00.000-07:00

Video: Social Media is Everybody’s Job | Nielsen Wire

Are you afraid to visit social networks and engage online?

We can help you integrate safe social media practices.

www.youareaceo.com/juileejisellestjohnandco

You Are A CEO Executive Club

2011-03-31T12:13:00.000-07:00

What's feeding your thoughts? People value personal and professional development indirectly through media choices: Oprah is famous because people value successful stories and learning how to make their lives better. Dr. Oz is famous because people value success learning and how to be healthy Donald Trump is famous because people value powerful achievers and learning their secrets Robert Kioyasaki is famous because people value entrepreneurs and learning about making money Dr. Phil is famous because people value people who can solve our problems in relationships and in dealing with ourselves and our challenges. You Are a CEO delivers information to make your life and business better 24/7 online. Take a 5 day trial for just $2.97. Learn from real life experts in every day living: personal and professional development information that will feed your mind and business with information to make you more successful in business and in life. Communication Finance Business Realtionships Technology Fitness You Are a CEO - because you run the business of YOU. You Are A CEO Executive Club

VCS Inc. Value-Centered Solutions: You Are a CEO, Success Coach, Life Coach, Personal Improvement

2011-03-25T16:33:00.000-07:00

VCS Inc. Value-Centered Solutions: You Are a CEO, Success Coach, Life Coach, Personal Improvement

You Are a CEO

2011-03-25T13:29:00.000-07:00

You Are a CEO

when you want to learn marketing but don't want to go back to school or pay $500 bucks for a workshop.

online learning and a social network for successful people

use code 10297

Why Did I Start This Blog?

2011-03-25T12:46:00.000-07:00

Well I love sharing things that work and that is an essential ingredient when you want to be in marketing and help others promote their messages. Marketing is very subjective meaning what works for one person may not work for the other. We are different. Some people care about what people think and do and follow suite with new fashions. Others don't care and embrace the rebel. I believe marketing is finding what people value and are willing to pay for and then define the best ways to communicate with those people.

So If I know dog lovers, congregate at dog parks to talk about dog food and treats I will find messages that resonate with them and appear where they are and in a frequency that returns the highest rate of response.

Most people hate to be sold but love to buy and they buy to solve their problems or to gratify themselves. Meaning I may buy dog treats because my dog is tearing things up at the house or because I want the pleasure of being a good dog mommy and spoiling my dog. Buying treats makes me feel good. So I have these two messages targeted to different people all who will buy when the opportunity come.

My job as a marketer is to make sure I am top of mind. Meaning I have multiple messages out there frequently so that my company, brand, solution come to them when ever the need arises. So I have a standard plan to create a branding campaign. Branding means I promote my brand as a good product like Johnson and Johnson's the Family Brand of Companies... a caring company, when you hear the name you feel good, gentle and know what ever they make is gentle and for babies or adults who want to baby themselves.

Then when you see a new commercial for a product it goes in the memory bank pending the need or desire.

The branding combined with commercials is then mixed with special advertisements or specials. So I am at Grocery Outlet I see a Johnson and Johnson product on sale for .99 cents and its a pretty bottle. I think who needs this and because the branding, commercials and ads are top of mind I instantly find someone I can buy this for and make the purchase.

My goal in writing this blog is to share my personal philosophy about marketing and help small business owners learn that the Internet can be used to achieve these goals economically when they blog. Starting a blog for $50 bucks can help you engage with people online and there are about 5 billion people online. If your not a writer type you can hire someone or you can use a service like You Are a CEO who has great content you can share and a platform to network while you learn.

Anyway, this is my goal and I hope something I have said will help the entrepreneurs out there that don't have a marketing plan, budget or online strategies.

Warmly
Julie Parker
CEO of Juilee Jiselle St. John and Co and My life.

www.youareaceo.com/juileejisellestjohnandco

Manta has partnered with Hostway to bring you a special offer

2011-03-24T12:33:00.000-07:00

Manta has partnered with Hostway to bring you a special offer

Be Found. Grow Your Business.

2011-03-24T12:07:00.000-07:00

Reach more than 30 million customers with a free business listing with Manta.com

Be sure to watch CEOTV this Thursday at 7 pm www.youareaceo.com (click tv)

Success in on are you watching?

Be Found. Grow Your Business.

how-to-make-1-million-before-you-graduate: Personal Finance News from Yahoo! Finance

2011-03-22T23:22:00.000-07:00

how-to-make-1-million-before-you-graduate: Personal Finance News from Yahoo! Finance

Analytics The Next Wave

2011-03-22T14:37:00.000-07:00

Analytics The Next Wave

Nike - Woman Breakdance

2011-03-18T17:34:00.000-07:00

Start your own online business for $149.95

2011-03-18T14:43:00.000-07:00

What is marketing really all about? Why does social media make it easy?

2011-03-18T14:32:00.000-07:00

Marketing is the way you advertise your products, services and image to the public. It is a very broad term and can include public relations and publicity. Most small business owners are not really how to best promote their products, services, offers or brand their company.

Additionally it quite often takes a message 10 times to resonate with a customer so consistency is critical.

Imagine this: You won't meet someone and the first words out of your mouth are "Lets Get Married". Right?

You get to know them, find out about them and develop a relationship. The same principle applies in marketing.

You have to have a plan and you can learn this at www.myvcsinc.com/juileejisellestjohnandco

Award winning Author and CEO Michael E. Parker (no relation) knows what small business owners need and how to use social media and free online tools to increase opportunities online. There are 7 legitimate ways to make money online.

Sign up today to attend a free event: Call 866 222 4304 use code 10297

Small Business Marketing Services | Small Business Marketing Consultant | Guaranteed Profit Customized Marketing Solutions

2011-03-17T17:16:00.000-07:00

Small Business Marketing Services Small Business Marketing Consultant Guaranteed Profit Customized Marketing Solutions

STOP! Confirm Your Email Address Right Away :Small Business Marketing Services | Small Business Marketing Consultant | Guaranteed Profit Customized Marketing Solutions

2011-03-17T17:15:00.000-07:00

STOP! Confirm Your Email Address Right Away :Small Business Marketing Services Small Business Marketing Consultant Guaranteed Profit Customized Marketing Solutions

The GTD® System

2011-03-16T17:28:00.000-07:00

The GTD® System

Claude Shannon - Father of the Information Age

2011-03-08T19:37:00.000-08:00

Hoops & Yoyo Sarcastic Wednesday

2011-03-07T17:39:00.000-08:00

Who is advancing innovation in our entrepreneurs?

2011-03-07T17:20:00.000-08:00

CEO Michael E. Parker is leading the path with his innovative products and tools that inspire and motivate entrepreneurs.

Learn more at www.youareaceo.com

and check out this company as well:

http://www.kauffman.org/Section.aspx?id=Advancing_Innovation

Interpersonal Conflict Chapter One

2011-02-27T00:49:00.000-08:00

I read this in the book Interpersonal Conflict Chapter One:

“Conflict is a stubborn fact of organizational life” (Kolb and Putnam 1992,
311). We carry our interpersonal relationships into our workplaces; work life and private
life intertwine. One study surveyed workers and found that almost 85 percent
reported conflicts at work (Bergmann and Volkema, 1994). With an increasing awareness
of cultural diversity and gender equity issues, it is imperative that we become familiar
4 Part 1 Conflict Components
with issues surrounding promotions and harassment. In fact, one can see communication
training in organizations as a form of preventive conflict management (Hathaway 1995).
Managers need to learn conflict skills to intervene in disputes in their organization
(Yarbrough and Wilmot 1995).
Ongoing, unresolved workplace conflict also has negative effects that reach far
beyond the principal parties. If the executive director of a nonprofit agency and her
board cannot get along, employees tend to take sides, fear for their jobs, and, like those
above them, wage a campaign discrediting the other group. Health care environments
present the probability of damaging conflicts. For instance, when doctors and nurses
engage in destructive conflict, the patient suffers. When nurses, who often are the person
who knows the patient’s situation most intimately, withdraw, patient illness and
death rises (Forte 1997).

Find solutions to interpersonal conflict and learn more about yourself at www.youareaceo.com

What does your cyber world look like?

2011-02-24T13:30:00.000-08:00

Be in Community with Sahar Kordahi How to Foster your community within your community 2/22/2011 - Ana Lucia | Internet Radio | Blog Talk Radio

2011-02-22T10:35:00.001-08:00

Be in Community with Sahar Kordahi How to Foster your community within your community 2/22/2011 - Ana Lucia | Internet Radio | Blog Talk Radio

2011-02-22T10:35:00.000-08:00

Be in Community with Sahar Kordahi How to Foster your community within your community 2/22/2011 - Ana Lucia | Internet Radio | Blog Talk Radio

LinkedIn, Pandora, and Others: A word on upcoming internet IPOs - The Gold Mine

2011-02-22T10:18:00.000-08:00

LinkedIn, Pandora, and Others: A word on upcoming internet IPOs - The Gold Mine

Weekly Conference Call | Calliflower

2011-02-21T18:47:00.000-08:00

Weekly Conference Call | Calliflower

Facebook

2011-02-21T14:37:00.000-08:00

Facebook

Lady Gaga - Born This Way - Music Video - Acoustic Cover by Tyler Ward f...

2011-02-19T15:10:00.000-08:00

You Are a CEO SuccessPreneur Network!

2011-02-19T15:06:00.000-08:00

LADY GAGA - Born This Way (Cover)

2011-02-19T10:26:00.000-08:00

LADY GAGA - Born This Way (Cover)

2011-02-19T10:25:00.000-08:00

Juilee Jiselle St. John and Company: Get Add This and Make Sharing on Your Social Network Easy

2011-02-18T12:02:00.000-08:00

Juilee Jiselle St. John and Company: Get Add This and Make Sharing on Your Social Network Easy

How To Start an Independent Record Label

2011-02-14T12:56:00.000-08:00

How to write a business plan in 6 minutes - template

2011-02-14T12:29:00.000-08:00

How to write a business plan in 6 minutes - template

2011-02-14T12:11:00.000-08:00

Social Media Statistics & Facts 2010

2011-02-13T19:03:00.000-08:00

Keys to Working with Alpha Personalities

2011-02-13T17:41:00.000-08:00

Innovation Keynote Speaker Jeremy Gutsche - 30 Minute Speech

2011-02-13T15:26:00.000-08:00

How to Cut Costs--Strategically

2011-02-11T00:24:00.000-08:00

Did you know? Technology.

2011-02-11T00:11:00.000-08:00

Tom Anderson -- Founder of Myspace

2011-02-10T23:47:00.000-08:00

10 million new Millionaires will be created by 2016

2011-02-08T16:31:00.000-08:00

MLM: Do Most People Fail?

2011-02-08T16:09:00.000-08:00

Buca di Beppo: Meet Buca

2011-02-08T14:17:00.000-08:00

Buca di Beppo: Meet Buca